Stella Metrics: Service-Driven Marketing

Companies around the world leverage StellaService data to power marketing, PR and IR initiatives

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Google AdWords

Clients use Stella Metrics data to increase the performance of their Google AdWords campaigns. Our data is licensed by Google to power Seller Ratings – the stars that appear as part of Google AdWords campaigns. Positive Seller Ratings have been proven to increase clickthrough rates by up to 17%. Companies can also use Stella Metrics data to drive AdWords Review Extensions – snippets that appear within ads that can further increase performance.

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Quality Seals

We help companies highlight the quality of their customer service through a set of service seals. Clients leverage these ‘Measured’ and ‘Elite’ seals across their websites and other customer touch points such as mobile sites and packaging to reinforce their commitment to customer service.


Bolster your PR and IR with Stella Metrics data

Companies use insights from their service data to power public relations and investor relations programs. Our objective data is regularly requested by leading news outlets, providing our clients with a powerful new publicity platform. Public companies use our data to help support their investor relations programs by including positive performance metrics as part of earnings calls and within regulatory filings.

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“The service piece is key to why we continue to outperform. We use StellaService, which ranks our industry, and the goal is really transparency and what the customer sees. They have a rigorous methodology to test the customer service performance of online businesses.”

Laura Alber, President and CEO, Williams-Sonoma